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Biopharma market access has become exceedingly complex, with evolving payer restrictions and fulfillment requirements resulting in a cascade of lost prescriptions.
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What is Access Realization™
Access Realization™ is the art and science of helping healthcare system stakeholders navigate complex market access environments to ensure that their innovative medications reach as many appropriate patients as possible.
The rise of specialty medications has created a widening gap between potential and realized market access due to the enormous increase in market access complexity. Despite significant investments in data, resources, and software tools, biopharma manufacturers still struggle with overcoming this complexity to reach the full potential of their products.